Biography
Biography: Paul Isherwood
Abstract
• Establishing and enforcing “farm to fork” ownership and responsibilities.
• Ensuring visibility across the supply chain to increase consumer trust.
• Connecting and collaborating within a community, sharing values and goals
Traceability is an integral part of food law designed to protect the consumer from food safety risk, fraud and quality issues. It is enabled by systems and processes. Transparency goes beyond traceability in that it can only be achieved if everybody works together in an open and honest way. More recently, transparency is driven from the need to satisfy the customer rather than the traditional need to understand a product’s individual supply chain. It also helps to manage incidents more quickly and effectively, thereby sustaining brand integrity.
